Wave goodbye to the old and embrace the ...
Globalization and the increasing ethnic and cultural diversity in and outside the workplace require culturally-aware managers in both domestic and international markets.
The ability of companies and individuals to be effective in this multicultural environment has become a key ingredient for commercial and personal success.
Leaders at all levels need to develop cultural intelligence in order to work effectively with customers and colleagues from other cultures. Understanding the social structures, underlying assumptions that guide people’s behavior and the ability to interpret the different specific norms that individuals encounter when exposed to different cultures is the starting point towards developing cultural intelligence.